WatchTOP時(shí)尚消息：Maison&Objet巴黎時(shí)尚家居設(shè)計(jì)展（簡(jiǎn)稱M&O）在法國(guó)巴黎北維勒班特展覽中心如期上演。藝術(shù)羊絨品牌Sandriver（沙涓）連續(xù)第5年以中國(guó)品牌的身份出現(xiàn)在M&O。自2019年起，Sandriver每一年的亮相都堅(jiān)定地用中國(guó)制造、中國(guó)設(shè)計(jì)、中國(guó)文化去向世界傳遞著中國(guó)品牌的獨(dú)特理念。本次M&O，Sandriver依舊以“王牌”手塑羊絨為核心，經(jīng)由創(chuàng)新再造，再次突破工藝局限，在M&O 7館 B145展位，帶來(lái)了包含羊絨毯、羊絨靠枕、羊絨家居服等一系列羊絨生活方式的產(chǎn)品。復(fù)興與傳承守護(hù)傳統(tǒng)工藝在Sandriver展位的中心墻面上，一幅長(zhǎng)達(dá)9米的巨幅羊絨氈畫(huà)作成為了視覺(jué)的焦點(diǎn)，一塊塊撞色的羊絨之上牦牛和羊錯(cuò)落著，一幅雪山下草原牧場(chǎng)的景象躍然眼前。據(jù)介紹，這件作品全部由手工完成，是Sandriver手工氈系列的又一創(chuàng)新力作。繼打破手工氈與不同材料間的壁壘之后，此件展品用手工突破了機(jī)器的局限，給予設(shè)計(jì)師與工匠更大的發(fā)揮空間。

其中，配色的靈感源自藏族文化及傳統(tǒng)服飾，而牦牛和羊則作為藏地的兩種與Sandriver具有強(qiáng)關(guān)聯(lián)的代表性動(dòng)物出現(xiàn)，最后用現(xiàn)代藝術(shù)的方式創(chuàng)作為觀眾呈現(xiàn)出一幅極具視覺(jué)沖擊力的多功能作品。

手塑羊絨氈系列產(chǎn)品是Sandriver歷經(jīng)9年，由游牧民族傳統(tǒng)的毛氈工藝復(fù)原并升級(jí)再造后的獨(dú)特手工藝。“無(wú)織無(wú)紡”、全靠一雙手的毛氈，是游牧精神與文化的結(jié)晶，需要由多位經(jīng)驗(yàn)豐富的工匠花費(fèi)大量時(shí)間純手工制作而成。當(dāng)古老的技藝改用羊絨后來(lái)到今時(shí)今日，代表的不僅僅是游牧民族的記憶和智慧，更是中國(guó)傳統(tǒng)手工藝的復(fù)興與活性傳承。

從2012年品牌出發(fā)起，以羊絨為載體，Sandriver沿著游牧民族的血脈一路探索、復(fù)原、創(chuàng)新……如今，藏地成為了Sandriver的下一個(gè)文化寶庫(kù)。而在巨幅羊絨氈畫(huà)旁邊的屏幕上，播放著這件產(chǎn)品的制作全過(guò)程，Sandriver借助鏡頭語(yǔ)言的輔助，記錄并傳播著中國(guó)傳統(tǒng)文化的積淀與非凡的創(chuàng)造力。

本次M&O也是Sandriver藏文化系列的首次亮相，依托于古老手工藝之上，汲取藏地的精神文化并提煉，再用于現(xiàn)代設(shè)計(jì)的家居產(chǎn)品中。從日常所用的家居披毯、眼罩、到眼前的巨幅裝飾畫(huà)，Sandriver在民族傳統(tǒng)工藝的傳承之路上越走越深。同時(shí)，此次出現(xiàn)在M&O中的西藏系列也作為2023年珠峰大秀的前瞻，開(kāi)啟Sandriver在復(fù)興傳統(tǒng)工藝征程上的新篇章。

以可持續(xù)之勢(shì)發(fā)展

“Care關(guān)懷、Craft匠心、Comfort舒適”的品牌理念是Sandriver品牌十年來(lái)始終如一的初心。從內(nèi)蒙古走向巴黎的過(guò)程中，Sandriver以實(shí)踐可持續(xù)發(fā)展的行動(dòng)力打動(dòng)著消費(fèi)者。

Sandriver所推崇的各類傳統(tǒng)手工藝便是環(huán)保及可持續(xù)的重要體現(xiàn)，像手塑羊絨氈、手工刺繡、手工縫邊等純手工的制作過(guò)程最大程度降低了現(xiàn)代工業(yè)機(jī)器的參與，打造低碳生產(chǎn)線的同時(shí)讓傳統(tǒng)手工藝發(fā)揮更大的價(jià)值。而盡可能使用植物染的準(zhǔn)則和“零廢棄”系列的推出則彰顯了品牌在環(huán)境保護(hù)及杜絕資源浪費(fèi)上的決心。

此外，Sandriver相信可持續(xù)發(fā)展離不開(kāi)人文關(guān)懷，與草原深處的牧區(qū)及牧民建立健康的供應(yīng)鏈及制度，反哺牧區(qū)。

在涉及到手工藝制作過(guò)程中，Sandriver帶動(dòng)偏遠(yuǎn)地區(qū)的女性參與進(jìn)來(lái)，無(wú)需機(jī)器、無(wú)需離開(kāi)家庭，讓這些女性能夠用她們已有的傳統(tǒng)技藝在力所能及的范圍內(nèi)創(chuàng)造出屬于自己的價(jià)值。近年，Sandriver已經(jīng)逐漸開(kāi)始通過(guò)女性向周圍更大的社區(qū)拓展，希望能推動(dòng)整體社群的發(fā)展。

2022年11月，Sandriver更是成為中國(guó)首家加入聯(lián)合國(guó)全球契約組織（UNGC）的羊絨品牌，這是對(duì)品牌價(jià)值觀及十年可持續(xù)發(fā)展之路的認(rèn)可，也是品牌持續(xù)履行社會(huì)責(zé)任、踐行環(huán)保理念的決心。

以匠心精神鑄造中國(guó)品牌，Sandriver在M&O的持續(xù)亮相是為中國(guó)傳統(tǒng)手工藝復(fù)興吹響號(hào)角，用中國(guó)文化訴說(shuō)中國(guó)故事。

The Dream of Tibet

Chinese Artistic cashmere brand Sandriver at Maison&Objet Paris

(19-23 Jan 2023)

On January 19, 2023, Maison&Objet (M&O for short) was staged in Paris North Villepinte Exhibition Center, France as scheduled. Artistic cashmere brand Sandriver participated in M&O for the 5th consecutive year as a Chinese brand.

Since 2019, Sandriver has firmly conveyed the unique concept of Chinese brand to the world with Chinese manufacture, Chinese design and Chinese culture. In this year's M&O, Sandriver still takes its signature hand-sculpted cashmere as the core of the exhibition, and through innovation and reengineering, it once again breaks through technical limitations and brings a series of cashmere lifestyle products including cashmere blankets, cashmere cushions and cashmere loungewear at M&O Hall 7, B145.

Revival and heritage

Guarding Traditional Craftsmanship

On the center wall of Sandriver's booth, a huge 9-meter-long cashmere felt painting attracts visual attention. A huge piece of color-blocking cashmere with yaks and goats on top presents a scene of grassland pastures under snowy mountains. According to the introduction, this work is all done by hand and is another innovative work in Sandriver's handmade felt series. After breaking the barrier between handmade felts and different materials, this exhibit breaks through the limitations of machines by hand, allowing designers and artisans to better use their imagination.

The color scheme is inspired by traditional Tibetan culture and costumes, while the yak and goat appear as two representative animals of Tibet that are strongly associated with Sandriver. The creation of modern art presents a visually striking and multifunctional work for the audience.

The hand-sculpted cashmere felt series is a unique handicraft of Sandriver that has been restored and recreated from the traditional felting techniques of nomadic peoples over a period of nine years. The "no weave, no spinning", handmade felt represents the nomadic spirit and culture, and requires many hours of handcrafting by experienced artisans. When the ancient technique is applied to the present day, it represents not only the memory and wisdom of the nomadic people, but also the revival and active inheritance of traditional Chinese craftsmanship.

From the brand's departure in 2012, with cashmere as the carrier, Sandriver has explored, restored and innovated all the way along the history and culture of nomadic people ...... Nowadays, Tibet is the next destination of Sandriver.

And on the screen next to the giant cashmere felt work, the whole process of making this product is shown, Sandriver records and spreads the accumulation of Chinese traditional culture and extraordinary creativity.

This is also the debut of Sandriver's Tibetan series, which relies on ancient craftsmanship to explore the spiritual culture of Tibet and refine it, and then using it in modern design home products. From the daily household blankets and eye masks to the huge decorative paintings in front of us, Sandriver is digging deeper and deeper into the heritage of traditional ethnic craftsmanship.

At the same time, the Tibetan collection exhibited in M&O is also a preview of the 2023 Everest show, opening a new chapter in Sandriver's journey to revive traditional craftsmanship.

Social Responsibility

Developing with sustainable momentum

The brand philosophy of "Care, Craft, Comfort" has been the original intention of Sandriver for ten years. On the way from Inner Mongolia to Paris, Sandriver has impressed consumers with the power of action to practice sustainable development.

The traditional handicrafts used by Sandriver are an important manifestation of environmental protection and sustainability, such as hand-molded cashmere felts, hand embroidery, hand-stitched edges and other purely manual production processes that minimize the involvement of modern industrial machines. It creates low-carbon production lines that also allows traditional handicrafts to be of greater value. The use of plant dyes and the launch of the "Zero Waste" collection demonstrate the brand's commitment to environmental protection and the elimination of resource waste.

In addition, Sandriver believes that sustainable development is inseparable from humanistic care, and has established a healthy supply chain and system with herdsmen to give back to the herds.

When it comes to the process of handicraft making, Sandriver brings women in remote areas to participate, without the need for machines or leaving their homes, so that these women can use their skills to create their own value within their means. In recent years, Sandriver has gradually begun to reach out to the larger community through women, with the hope of promoting the development of the community as a whole.

With the spirit of craftsmanship to build a Chinese brand, Sandriver's continuous appearance at M&O is a clarion call for the revival of traditional Chinese craftsmanship and the telling of Chinese stories with Chinese culture.